Innovative strategy that we actually implement.
I help bring everyone in an organisation to the same page — from data and innovative ideas to execution. Often with LEGO® Serious Play® in the room to make abstract choices tangible.

Four ways I work with organisations.
Strategy facilitation
It is difficult to make choices in a complex situation and with an abundance of data. I help create a process and choose tools that will help the team create a common and unique strategy that is easy to implement.
Training and capability building
Strategy, innovation and change management skills that will remain in the organisation permanently.
Change and product advisory
The strategy is in place and adopted. How to achieve and monitor results? I bring experience implementing a data-driven culture.
LEGO® Serious Play®
Where AI does not help, playful tools and the hand–mind connection turn tacit knowledge into insight and action.
Try before you decide.
Some publicly available tools that I use in my own work. Fill out the questionnaire, see the result, and compare yourself with other respondents.
- Strategy orientation diagnostic — is your organisation exploring or exploiting?
- Middle management strategy practices (Floyd & Wooldridge, 1996) — what managers do in your organisation?
- Work wellbeing self-check — where is your team on the engagement–exhaustion scale?
What I'm writing about now.
PhD in Strategic Management · University of St. Gallen · Senior Lecturer at Estonian Business School · LEGO® Serious Play® certified facilitator and founder of SeriousPlayPro.com· 20+ countries · Founder of CreaWity · Co-founder of Helge Kool
What challenge are you facing?
One field. No dropdowns. Your framing of the problem is the start of the conversation.